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Uefa.tv houses German soccer content alongside live match offering.
Uefa, European soccer’s governing body, has officially launched its Uefa.tv dedicated free-to-air over-the-top (OTT) service which is set to include a host of Bundesliga content as part of a new partnership with the German Football League (DFL).
The free-to-view registration service will offer live match streaming from Uefa’s women’s, youth and futsal competitions to relevant markets, as well as on-demand content from the body’s various leagues and events, including the Champions League, as well as archival features. Whilst most of those details had been reported on, Uefa.tv’s dedicated Bundesliga highlights channel is a newly-announced addition.
From next season, the Bundesliga, German soccer’s top flight, becomes the first national league to feature on the platform with its own channel.
Uefa.tv’s German soccer coverage will include highlights of weekend matches on Monday nights, as well as a ‘Bundesliga Special’ production, available in the league’s prominent international markets including the UK, Italy, Poland, Russia, Spain and Turkey as well as the Middle East and Africa.
Uefa president Aleksander Čeferin said: “The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes. Uefa is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world.
“Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”
The Bundesliga channel, which has been made immediately available to Uefa.tv subscribers, will also host historical matches, as well as classic Uefa Champions League matches involving German teams.
According to Uefa, the platform is not designed to compete with media partners and rights holders, but will act as a ‘complementary’ asset for European soccer federations, while also providing fans in territories where there is no rights holder an avenue to view their content.
Christian Seifert, the DFL’s chief executive, said: “Media use is changing constantly. Uefa’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups.”
“The DFL has consistently backed and initiated technological and media innovations ever since it was founded. We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”